Broadcasting & Cable - January 31, 2005
Features
Big Ticket
When it comes to advertising, no other TV event generates the sticker shock of a Super Bowl commercial. At $2.4 million per 30-second spot, Fox is charging its advertisers the equivalent of $80,000 per second of airtime on Super Sunday, the most expensive commercial inventory ever sold. But as pricey as that seems, advertisers have once again lined up to buy more than 60 of the 30-second ad uni...
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