Broadcasting & Cable - January 03, 2005
Features
Cable Wins Big in 2004
Score another victory for cable. For the third year in a row, ad-supported cable networks as an aggregate roped in a bigger share of the TV audience than broadcasters. Cable enjoyed an all-time high 52.7 share compared to the seven broadcast networks’ 43.1, according to Nielsen Media Research. Credit compelling programming, strong marketing and hot off-broadcast shows with fueling cable&...
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