Posted: 06/13/2012
(Left to right) Tracy Lenhart, director, consumer promotions and partnerships, History; Chris Meador, VP, consumer marketing, History; Hugh "Polar Bear" Rowland, star of 'Ice Road Truckers'; and Michael Busch, VP, sales and marketing, Arctic Glacier, celebrate the new season of 'Ice Road Truckers' and the launch of the co-branded IRT Ice on June 4 in NYC's Times Square. Credit: Amy Sussman/Invision for History