Broadcasting & Cable

Adriana Waterston, VP, marketing & business development, Horowitz Associates, Inc. Market & Multicultural Research (far left) moderates the "Attracting Loyal Customers and Viewers: The Art and Science of Acquisition, Retention and Tune-in Promotions" panel with (continuing from left) Laura Dergal, VP, Univision On Demand, Univision; Renata Franco, senior manager, segmentation marketing, Cox Communications; Karen Habib, director, Hispanic marketing & development, Eclipse Marketing; Oscar Madrid, director of multicultural marketing, Verizon; Marisol Martinez de Rodriguez, senior director, target marketing, Time Warner Cable; and Hector Placencia, senior director, DirecTV Mas and World Direct. (Credit: Andrea Sperling)