Broadcasting & Cable

(From left) Steve Davi, SVP, advanced technologies, SeaChange; Frank Foster, VP, IPTV solutions, AT&T AdWorks; Jeff Siegel, SVP, worldwide advertising, Rovi; Jen Soch, SVP, activation director for advanced TV, SMGx; Keith Kazerman, VP, advanced services, national advertising sales, DirecTV; John Reister, VP, advanced technology, office of the CTO, BigBand Networks on the "One Message, Many Screens – Targeting Ads in a Multiplatform World" panel during the Advanced Advertising event. Credit: Andrea Sperling