Broadcasting & Cable

(From left) Bruce Goerlich, chief research officer, Rentrak; Robert Ivins, VP, data development, Comcast Spotlight; Arthur Orduna, chief product officer, Canoe Ventures; Mark Pieseanen, director of strategic partner development, Google; and Sean Reardon, SVP, strategy and planning director, Zenith Media speak with B&C business editor Jon Lafayette (far right) on the "Achieving Scale with One-to-One Marketing" panel . Credit: Andrea Sperling