Political Webinar Series: Midterm Elections

 

Three times as much money has been spent on political advertising and six times more TV commercials have aired so far than in 2010. Get in on the political action by attending a webinar series you can't afford to miss.

1. Who's Watching?

2.ARCHIVED: The Money Keeps Rolling In

Wednesday, June 25, 2:00 p.m. EDT

An extraordinary amount of cash is flowing into political campaigns ahead of November elections, the first midterms in a new era of notably looser restrictions on political donations. The fresh funds are roiling primary season with political advertising heavier than it's ever been at every point in the cycle. A panel of experts will discuss how to reap a political windfall this summer and beyond.

* Explore who's spending what and the organizations that are changing the game in political advertising.

* Learn strategies to react fast to fast-moving campaigns where ad money moves in, moves out and is repurposed with lightning speed.

* Examine the spending pattern and flow of key races so far and takeaways for the rest of the midterm cycle and into the 2016 Presidential election

 

Panelists

Chris Wilson

President, National Television, Rentrak

Harley Ellenberger

Vice President of Analytics for Kantar Media Ad

Lee E. Goodman

Chairman of the Federal Elections Commission

Liz Oxhorn

Vice President, gmmb

Russ Choma

OpenSecrets/Center for Responsive Politics

Moderator : Jill Goldsmith - Contributing Editor, Broadcasting & Cable

3 Archived. The March of Online

Thursday, July 17, 2:00 p.m. EDT

Social media came of age politically in the 2012 presidential elections and the 2014 midterms will prove a watershed for online advertising. What does that look like and what's the impact on your business and bottom line?

* Hear from key players how Google, Facebook, Twitter and smaller platforms are working it.

* Look at new technology and innovative tools helping advertisers connect with voters on mobile and online, track competition and measure impact.

* See how traditional media can cash in by selling digital inventory alongside highly sought-after TV spots.

 

Panelists

Jesse Contario

Manager, Client Strategy & Insight, Resonate

Peter Greenberger

Director of Global Political Sales, Twitter

John Randall

Director of Digital at CRAFT | Media / Digital

Dan Sinagoga

Vice President, Political Advertising Sales, Comcast Spotlight

 

Moderator : Jill Goldsmith - Contributing Editor, Broadcasting & Cable

How the Webinar Works

Equipment Needed

Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact Dan Angeloro at DAngeloro@nbmedia.com. Any further questions regarding the Webinar, please contact Rebecca Shottland at rshottland@nbmedia.com

Pricing

a. Buy Archived:The Money Keeps Rolling In=$129

b. Buy Archived:The March of Online = $129

c. Buy 2 Archived: The Money Keeps Rolling in & The March of Online =$219 (save $39)