Podcasts : TechTalk : Broadcasting & Cable TechTalk: NDS, TNS Tap DVRs for Targeted Ads

In this episode of Tech Talk Senior Editor, Glen Dickson, reports on the possibility for NDS and TNS Media Research to use existing set-top digital recorders to deliver targeted ads to cable and satellite subscribers. Related Stories: NDS Goes After Targeted Ads TNS, DirecTV Partner on New Audience-Measurement Venture News Corp. Aims To Refresh Ads on DVRs

Broadcasting & Cable TechTalk: NDS, TNS Tap DVRs for Targeted Ads

Posted: Nov 6, 2008 | Listen Now | Download MP3 | Permalink | Subscribe Now and never miss an episode

© 2010 NewBay Media, LLC. 810 Seventh Avenue, 27th Floor, New York, NY 10019 T (212) 378-0400 F (212) 378-0470
Use of this website is subject to its Terms of Use | Privacy Policy