Podcasts : TechTalk : TechTalk: FLO TV, Rentrak Pursue Mobile Measurement

The media for this item is currently unavailable.

In this week's edition of B&C TechTalk, senior editor Glen Dickson discusses the new deal between FLO TV and Rentrak Corporation that will create a comprehensive measurement system for the FLO TV service, reporting minute-by-minute viewing of programming and commercials.

Related Stories

Discovery's Sharks Swim in FLO

CES: MediaFLO Hits The Road With Audiovox

Rentrak to Track Mobile Use for NBC Universal

Rentrak Measures Mobile TV for Hiwire