Podcasts : TechTalk : TechTalk: Disney's New Measurement Model
TechTalk: Disney's New Measurement Model
In this week's edition of B&C TechTalk, senior editor Glen Dickson discusses Disney's latest viewer measurement efforts. The company unveiled the methodology behind its new Media and Advertising Lab in Austin, Texas this week and detailed some of the early results its testing shows.
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Posted: Jul 30, 2009
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