Podcasts : All Podcasts : Broadcasting & Cable TechTalk: NDS, TNS Tap DVRs for Targeted Ads

In this episode of Tech Talk Senior Editor, Glen Dickson, reports on the possibility for NDS and TNS Media Research to use existing set-top digital recorders to deliver targeted ads to cable and satellite subscribers. Related Stories: NDS Goes After Targeted Ads TNS, DirecTV Partner on New Audience-Measurement Venture News Corp. Aims To Refresh Ads on DVRs

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Posted: Nov 6, 2008 | Media Unavailable | Permalink | Subscribe Now and never miss an episode

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