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| Friday, February 16, 2007
TODAY'SNEWS
NBCU Ups Three Execs
By Jim Benson
Beth Comstock will take over network-ad sales as she assumes the new title of president, NBC Universal Integrated Media. Jeff Gaspin (left) takes on the new title of president, NBC Universal Cable and Digital Content; Marc Graboff assumes the role of president, NBCU, West Coast.
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Olbermann Renews Contract
By Anne Becker
After reportedly seeking a four-fold increase on his pay, MSNBC anchor Keith Olbermann renewed his contract with the network for four more years. Per the deal, he will continue hosting Countdown with Keith Olbermann, and take on new roles.
EchoStar Pulls Plug on Third Outside Retailer
By John Eggerton
EchoStar has pulled the plug on a third outside retailer accused of violating the Federal Trade Commission's Do Not Call list.
Nickelodeon Introduces Trendetta
By Garth Johnston
The N will introduce Trendetta, its first attempt at online multiplayer gaming. The game will be available through The-N.com.
Diet Pill Maker Underwrites PBS Obesity Show
By John Eggerton
The sponsorship of a PBS program on obesity by diet drug maker GlaxoSmithKline has one veteran noncom TV watcher a bit exercised.
Rachael Ray Looks Sweet on Valentines Day
By John Eggerton
Freshman syndicated talker Rachael Ray scored her highest-rated show of the season Feb. 14, averaging a 3.3 rating/9 share in the Nielsen metered markets. That is up 38% over the year ago time-period average on stations carrying the show.
BCS Names Dallas Correspondent
By John Eggerton
Hari Sreenivasan co-anchor of ABC's World News Now and America This Morning, is joining CBS as a correspondent, based in Dallas. He starts March 12.
CARU Targets More Kids Advertising
By John Eggerton
The advertising industry's self-regulatory unit has asked for modifications in a number of TV commercials. They have had a varying degree of success in modifying the ads which are directed toward children.
Overnight Ratings: Revenge of the Geeks
By Rebecca Stropoli
The CW's third-season finale of Beauty & the Geek was the series highest-rated finale yet.
Five Fun Oscar-Ad Facts
By John Eggerton
The Oscar telecast (Feb. 25 on ABC) is one of the biggest appointment-TV buys in an increasingly fragmented marketplace, but there is one ad category noticeably absent: movies.
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FROMB&CMAGAZINE
Working for the Weekend
By Anne Becker
It’s 9:00 on a recent Sunday morning, and John Green has already been up since 2:30 a.m. and at work since 4. While much of New York City hasn’t even attempted to come out of its slumber, Green, executive producer of ABC’s Good Morning America: Weekend Edition, is finishing up his second live TV broadcast in as many days.
From the 02/12/2007 issue of Broadcasting & Cable
ELSEWHERE
A&E Surging
USA Today - 2/15/07
Caplan Bringing a Comedy to TBS
Variety - 2/15/07
From Runway Finalist to T-Shirts
Post-Intelligencer - 2/15/07
History Digs Deep Into Nixon
NY Post - 2/15/07
How Many People Are Watching Web Video?
Variety - 2/15/07
MSNBC Retains Olbermann Until 2011
Variety - 2/15/07
MTVN Entertainment Group Heads to Hudson St.
NY Post - 2/15/07
Stay Away from Style Star: Miami
Miami Herald - 2/15/07
Sundance Fires Slings & Arrows
Mercury News - 2/15/07
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