President Obama’s Farewell Address Generates More Than Half a Million Social Media Emotional Reactions

Speech generates 12.8% of ERs across all television programming in past 7 days

No matter what your political leanings may be, there is no denying that we are coming to the end of an era — and Tuesday night’s televised farewell address by President Barack Obama made it official. Canvs, the language analytics company, took a closer look to determine where viewers’ emotions were regarding the big speech.

Out of 2,405,906 tweets captured by Nielsen, Canvs detected 563,713 Emotional Reactions (ERs) surrounding the farewell address, which was simulcast across multiple networks. On average, there were over 1,100 ERs pouring in per minute throughout the duration of the broadcast, with more than 327,000 people joining the conversation on Twitter.

The top emotion from viewers was love, which accounted for 36.1% of ERs, and mostly spiked during the president’s mentions of his family and his friendship with Vice President Joe Biden.

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Interestingly, “Trump” was mentioned in 22,384 ERs during the broadcast, with love and hate tying for dominance, both accounting for 29.5% of ERs — though in some cases viewers mixed together mentions of presidents past, present and future.

Another top emotional expression during the night involved crying/tears, accounting for 7.0% of all ERs, with “Obama” being mentioned in 32.1% and “farewell” referenced in 11.8%.

Watch President Obama's farewell speech below.