Washington

NAB Offers 30% Solution

Pitches compromise JSA proposal 3/20/2014 03:22:00 PM Eastern

The National Association of Broadcasters has pitched FCC commissioner Mignon Clyburn on a compromise to FCC chairman Tom Wheeler's planned March 31 vote to make JSAs above 15% of ad time attributable.

NAB made the proffer in a letter to Clyburn Thursday from NAB president Gordon Smith. 

Clyburn has been seeking a compromise that recognizes the value to diversity of sharing arrangements while addressing issues of circumventing ownership rules.

NAB has a compromise suggestion that includes moving that number to above 30% of ad sales, with benchmarks that establish licensee control, including retaining control over rates charged for ads and the option to hire other sales staff.

And to the diversity issues, NAB said the parties to JSAs would have to do at least one among a number of things that includes expanding opportunities for minorities in broadcasting and/or programming to niche audiences.

NAB has also pitched the proposal to Republican commissioners Ajit Pai and Michael O'Rielly.

March