FTC Extends Comment Deadline on COPPA Changes

The Federal Trade Commission has extended the comment
deadline on its proposed changes to the Children's Online Privacy Protection
Act rules until Sept. 24. The deadline had been Sept. 10.

A number of commenters had asked for the extra time, said
the FTC.

The FTC on Aug. 1 sought additional comments on its proposed
changes for the rules related to what information websites and online services
can collect from children under 13. Those included recommending that ad
networks be subject to the Children's Online Privacy Protection Act when they
are collecting personal information through a child-directed website.

Revisions in the definitions of "operator" and
"website" directed to children will clarify their application to
third parties, including ad networks and plug-ins that collect personal info
through child-directed sites or services.

The FTC also proposes to include within the definition of
covered operator one whose site integrates services from others that collect
personal info. The FTC also specifies that persistent identifiers -- cookies,
IP addresses -- will be considered personal information "where it can be
used to recognize a user over time, or across different sites or services, or
where it is used for purposes other than support for internal operations."

The definition of "website" would also be modified
to "clarify that a plug-in or ad network is covered by the rule when it
knows or has reason to know that it is collecting personal information through
a child-directed website or online service."

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.