Washington

Broadcast First Informer Role Cited in FCC Sandy Hearing

TV, radio help keep lines of communications open, people out of harm's way 2/05/2013 03:23:05 PM Eastern

Broadcasters continued to be praised for their "first
informer" status Tuesday even as the FCC and local government officials
were pointing to the massive communications failures of other media. There was
also an opportunity for some of those broadcasters to outline the preparations
that allowed them to remain on the air while other communications systems
failed.

At the first of three planned FCC field hearings on storm-related
communications failures, commissioner Jessica Rosenworcel pointed out in her
opening statement that "local officials -- and broadcasters --went to
great lengths to make sure residents cleared out of dangerous locations before
the storm made landfall."

She said that without that broadcaster outreach, it could
have been much worse. While there was talk about the failures of 911 call
centers, commissioner Ajit Pai suggested broadcasters can help reduce the need
for such calls. "Our citizens may not need to contact emergency personnel
if they receive timely, thorough information over the airwaves. I look forward
to hearing from broadcasters and others today about their efforts to keep the
public safe and informed during the storm," he said in his opening
statement.

Commissioner Mignon Clyburn said New Jersey broadcasters
were vital information links to their communities during the storm.

Sen. Frank Lautenberg (D-N.J.) also pointed to the
importance of radio and TV broadcasters in emergencies.

In written testimony for the Hoboken hearing -- there was
also a morning hearing in Manhattan -- Lautenberg said that disasters
"highlight" the importance of local news and also highlight his fight
for more local coverage of New Jersey. "Local radio, especially, was a
lifeline for those without power, and I applaud everyone who worked around the
clock to make sure that residents received timely and accurate
information," he said.

FCC chairman Julius Genachowski said at that second hearing
that the FCC needs to learn what went right as well as what went wrong during
the "crisis" of Sandy. But he said there was "no question"
more needs to be done.

During the hearing, John Hogan, chairman of Clear Channel
Media and Entertainment, said the company takes its first informer role very
seriously. He said all his stations in the affected areas activated emergency
plans, including making sure it had fuel for generators, and disaster
assistance plans, including backup generators. He said that when disasters
happen, "radio people run toward it." He said some employees camped
out for days, including, ironically, in the AT&T building in New York where
they were based. He said his stations were never off the air, thanks to
advanced planning. Those stations went "wall to wall" with news and
updates.

He said his stations directed listeners toward resources for
food and fuel, and are still doing that today as Sandy recovery continues.

Dave Davis, president and general manager of WABC-TV New
York, who chairs the TV committee of the New York Broadcasters Association,
said the station was preparing the "backups to its backups" in the
week to 10 days running up to the storm.

He said the station's job was twofold -- prepare viewers and
prepare themselves. They did the latter with three generators -- the station
can be entirely self-powered -- backup transmission on two different buildings.
He pointed out that, sadly, New York has a lot of experience with disasters.
The transmission backup was in the wake of 9/11. It also has direct feed
capability to cable and satellite. He said the station produced 122 hours of
local information during the storm and its aftermath, including forecasts,
evacuation information, and covering every major news conference. He said
coverage continues given that there are still people who have not recovered
from the storm.

Parent Disney also helped raise close to $17 million for
storm victims.

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