Upfront Central

MundoFox: Bringing 'The X Factor,' 'Bridge' to Hispanic Viewers

Network also capitalizes on opportunity of programming weekend fare 5/20/2013 12:01:00 AM Eastern

Complete
Coverage: Upfronts 2013

RELATED:
ABC:
Reducing Repeats With Limited Series

CBS:
Restocking the Comedy Coffers

Fox:
'24' Ways to Retool With Comedy, Spectacle

NBC:
Betting on Olympics, 'Voice' to Launch New Hits

The
CW: Making Noise With Dramas

USA:
Launching Original Half-Hour Comedies

Turner:
Beefing Up Content Collection

ESPN:
We Welcome the Competition

Univision:
Expanding Its Hispanic Footprint

Telemundo:
Batting 1,000 on Original Content
 
Discovery
en Espanol: Introducing a New Programming Genre, Vroom

Click
here to view the fall primetime schedule grid.

Click
here to view pilot clips and trailers from the networks' new shows.

STRATEGY: Capitalize on parent
companies' strength to introduce
big names and big talent to level
of its competition.

Fox
Hispanic Media's not-yet year-old Spanish-language broadcast network, MundoFox,
is making good on its promise to bring more "choice" to Hispanic viewers, using the resources of its
parent companies to introduce series such as the Spanish-language version of The
X Factor
and aggressively programming weekends.

El Factor X will debut this summer with 30 one-hour daily weekday
episodes, crowning its champion just before Fox's English-language version
returns.

Fox Hispanic will also bring The Bridge, the police drama premiering on
News Corp.'s FX cable channel in July, to MundoFox for a two-hour sneak preview
before running the series in its entirety after its first season ends on FX. The
Bridge
will air on weekends, an area that MundoFox calls a lucrative
opportunity.

Fox's X Factor host Mario Lopez and boxing legend Oscar de la Hoya are
behind the weekend docudrama Los Golden Boys, which goes behind the
scenes of up-and-coming fighters. Other weekend shows are Cumbia Ninja,
an original series that follows a group of amateur crime fighters in Latin
America; Paramedicos, a drama about the Mexican Red Cross; Luna,
starring Barbara Mori as a psychologist by day and DJ by night; and Familia
en Venta
, a romantic comedy about a divorced couple living under the same
roof.

In primetime, Fernando Gaitan, creator of telenovela Betty la Fea (Ugly
Betty
), returns with Cafe con Aroma de Mujer, a remake of a 1994
Colombian novela.

October

News Technology Summit

DoubleTree by Hilton Baltimore--BWI Airport, Linthicum, MD