TV Ratings

Syndication Ratings: As March Madness Concludes, Syndies Mostly Stable

Magazines and talk hold steady, while game and court decline 4/23/2013 01:48:02 PM Eastern

March Madness -- otherwise known as the NCAA college
basketball tournament -- finally came to an end in the week ending April 14 with
top-ranked Louisville presiding over Michigan in the tourney's final game. The
much-watched contest preempted syndies on CBS affiliates in many markets,
representing stronger than usual competition for programs on non-CBS stations
and overall affecting all of syndication. In addition, levels of people using
television were down due to longer, sunnier days.

Shows that aired in access -- predominantly magazines and
games -- were mostly flat or down, although all of the magazines managed to hold
their own, while all of the games were down.

CBS Television Distribution's leader Entertainment
was steady at a 3.5 live plus same day rating, according to Nielsen
Media Research, while CTD's Inside Edition, NBCUniversal's Access
, and Warner Bros.' Extra all held firm at a 2.9, 1.7 and
1.5, respectively.

Three magazines managed to gain from the prior week: Warner
Bros.' TMZ, which scored its highest ratings since the week of March 11,
and gained 5% from the previous session to a 2.0; CTD's new omg! Insider,
which had the biggest increase of any veteran access strip, improving 8% to a
1.4; and Twentieth's newcomer Dish Nation, which had syndication's
largest gain, adding 10% to a 1.1. Dish Nation also hit a high in
viewers, averaging 1.5 million for the week.

CTD's game leader, Wheel of Fortune, wobbled for the
third week in a row, slipping 1% to a 6.8. CTD's Jeopardy! lost 3% from
the prior week to a 6.0. Debmar-Mercury's Family Feud faded 6% to a 4.5.
Disney-ABC's Who Wants to Be a Millionaire fell 4% to a 2.4. NBCU's
rookie, Baggage, dropped 9% to a 1.0, equaling its series low.

In daytime, several talkers advanced. CTD's Dr. Phil widened
its lead, gaining 4% from the prior week to a 2.9. Phil also led the
race among daytime's key demographic of women 25-54 at a 1.7. In second place,
Disney-ABC's Live! with Kelly and Michael declined for the first time in
four weeks, dipping 4% to a 2.5. Warner Bros.' Ellen, in third place,
gained for the third consecutive week, adding 4% to a 2.4. SPT's Dr. Oz was
flat at a fourth place 2.3.

In fifth place, NBCU's Maury added 5% to a 2.2, its
best showing since the week of March 18. Maury also led the genre in the
women 18-49 and women 18-34 demographics, scoring a 1.4 in each demo.

CTD's Rachael Ray rallied 7% to a 1.5, clocking its
strongest ratings in five weeks. NBCU's Steve Wilkos and Jerry
both remained at a 1.4. CTD's The Doctors slipped 7% to a
1.3, while Debmar-Mercury's Wendy Williams improved 9% to a 1.2.

The two veterans that will depart after this season --
Warner Bros.' Anderson Live and Debmar-Mercury's Jeremy Kyle --
were each flat at a 0.9 and 0.4, respectively.

The freshman talk class was relatively stable, although
CTD's soon-to-depart Jeff Probst fell 14%, declining a tenth of a point
to a 0.6 from a 0.7.

Disney-ABC's Katie was steady at a 1.7, but climbed
24% compared to the prior week to a 2.1 on April 8 when the show featured a
reunion with the cast of The Mary Tyler Moore Show, including
Valerie Harper, who was recently diagnosed with terminal brain cancer. That's
the show's highest single-day rating since Feb. 11.

NBCU's Steve Harvey, Twentieth's Ricki Lake and
NBCU's Trisha Goddard all were unchanged at a 1.5, 0.6, and 0.5,
respectively. Harvey, however, beat Katie among women 25-54 for
the third time in four weeks at a 1.0, up 11% over the prior week, while Katie
was flat at a 0.9 in the demo. The two shows tied in the demo in the prior

CTD's Judge Judy dipped 1% to a 6.7. In a distant
second, CTD's Judge Joe Brown, which is leaving the bench, was flat at a
2.2. Warner Bros.' People's Court tumbled 16% to a 1.6, while Judge
eroded 7% to a 1.4. Twentieth's Judge Alex was flat at a 1.3,
tying Divorce Court, which added 8%. Entertainment Studios' America's
, Justice for All, and We the People all were flat at a
0.7, 0.4 and 0.2, respectively.

Warner Bros.' The Big Bang Theory continued
to prevail among the off-net sitcoms, adding 3% to a 7.3 to top all of
syndication. Warner Bros.' Two and a Half Men sank 4% to a 4.5.
Twentieth's Family Guy picked up 3% to a 3.6, while How I Met Your
was flat at a 2.4, tying King of the Hill, which added 4%.
SPT's Seinfeld, recently renewed in most of the country through 2014,
slid 5% to a 2.1, tying Warner Bros.' Friends, which was flat. CTD's Everybody
Loves Raymond
remained at a 1.9.

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