TV Ratings

Primetime Ratings: 'X Factor' Returns Down 23%

'Voice' tops Fox show's season premiere in shared 8-9 p.m. hour 9/13/2012 11:18:19 AM Eastern

Fox's overhauled The X Factor returned for its second
season Wednesday night to a 3.4 rating with adults 18-49, down 23% over its
first season premiere, according to Nielsen overnight numbers.

The two-hour debut, which featured new judges Britney Spears
and Demi Lovato, aired against the third night of NBC's The Voice, which
also posted a 3.4 demo rating. In head-to-head competition from 8-9 p.m.
though, The Voice topped X Factor's 2.7 rating for the hour and
drew 10.7 million total viewers to Factor's 7.5 million.

The Voice was also hurt by The X Factor's
presence, however; its 3.4 rating was down
13% from the previous night's episode.

Fox still won the night thanks to softer performances from
the rest of NBC's lineup, including the premiere of new comedy Guys With
Kids
, which turned in a 2.2 rating and 6.3 million viewers at 10 p.m. The
Voice
lead-in helped part one of the finale of America's Got Talent, which grew
21% from its last episode to a 2.9. NBC was second overall with a 2.7/8 share.

CBS was third with a 1.5/5 and a new Big Brother
posted a 2.0, down a tenth from last week. ABC was fourth with a 0.9/3 from its
lineup of repeats.

The CW trailed with a 0.3/1, with Oh Sit! even with
last week at a 0.4.

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