TV Ratings

Primetime Ratings: 'Red Widow' Has Weak Debut

'Celebrity Apprentice' returns to lowest-rated premiere 3/04/2013 11:35:03 AM Eastern

ABC's newest drama offering Red Widow struggled on
Sunday, premiering to just a 1.4 rating with adults 18-49 from 9-11 p.m. and
6.9 million total viewers, according to Nielsen overnight numbers. That was 36%
below what GCB debuted to in that time slot last March (Sunday at 10
p.m., where Red Widow will move to), as well as 666 Park Avenue
last fall. The 1.4 rating also ties what the recently-pulled Zero Hour
premiered to (in the final nationals) on Feb. 14, which was the network's
lowest-rated in-season scripted debut ever. It should be noted that those shows
only had one-hour premieres.

Red Widow's lead-in Once Upon a Time also was
down 13% to a series-low 2.1 to help ABC finish in third on a low-rated Sunday
with an overall 1.6 rating/4 share.

Fox and CBS tied for first in the demo, with CBS easily
winning with total viewers. The Simpsons was up 15% to a 2.3 and The Cleveland Show, airing in the
8:30 p.m. slot, rose 6% to a 1.9. After a Family Guy repeat, Bob's
Burgers
drew a 1.7, down 11% from what American Dad drew in that
space two weeks ago.

CBS meanwhile, saw Amazing Race rebound 26% to a 2.4
and The Good Wife rise 23% to a 1.6. The Mentalist was down 6% to
a 1.5.

NBC's two-hour Celebrity Apprentice premiere was down
38% from last year to a 1.6, the show's lowest-rated ever for a Celebrity
edition. At 8 p.m., Dateline NBC earned a 1.3, down from the 1.5 it earned on Jan. 6. NBC finished with a 1.3/4 to round out the night.

November