TV Ratings

Morning Show Ratings: 'GMA' Wins February Sweep

ABC morning show takes demo victory for first time in 20 years 3/07/2013 02:02:40 PM Eastern

ABC's Good Morning
America
finished first during the 2013 February sweep period in both total
viewers and the adults 25-54 demo, according to Nielsen data.

GMA averaged 5.67
million total viewers and 2.13 million adults 25-54 from Jan. 31 to Feb. 27.
NBC's Today fell to second place with
4.82 million total viewers and 2.03 million viewers in the key demo while CBS This Morning drew 3.01 million and
1.15 million viewers, respectively.

It marks the first time GMA
has won a February sweep in the demo in 20 years, and among total viewers in 19
years. Compared to last February, CBS
This Morning
improved the most, up 15% in total viewers and 11% in adults
25-54 while GMA was up 7% and 5%.

 

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