'GMA' Wins First May Sweep in 18 YearsABC morning show also notches first demo victory since May 1994 5/31/2013 11:31:20 AM Eastern
ABC's Good Morning America has hit another milestone,
winning the May sweep for the first time in 18 years in total viewers and the
first victory in the adults 25-54 demo in 19 years.
GMA averaged 5.704 million total viewers and 2.102
million adults 25-54 during the sweep period, according to Nielsen. NBC's Today
drew 4.783 million total viewers and 1.992 million demo viewers, giving GMA
a margin of victory of 921,000 and 110,000 viewers, respectively. CBS This
Morning averaged a third-place 3.004 million total viewers and 1.058 million
Compared to the year-ago
May sweep, when Ann Curry was still in the anchor chair for Today, GMA
improved 10% in total viewers and 2% in adults 25-54 while Today
declined 8% in total viewers and 11% in the demo. CTM improved the most, up 19% in viewers and 13% amongs adults 25-54.
now won the last three sweeps periods --May, February and November in the key