66.8 Million Watch 2012 Primetime Election CoverageNBC leads all networks with 12.1 million viewers; audience down from 2008 11/07/2012 06:17:31 PM Eastern
Approximately 66.8 million viewers tuned into TV news
coverage of Election Night during primetime, a decrease of 6% from the 2008
presidential election, which drew 71.5 million viewers, according to Nielsen.
That figure includes audiences on 13 networks -- ABC, CBS,
Fox, NBC, PBS, Univision, Telemundo, CNBC, CNN, Fox News Channel, MSNBC,
Current TV and TV One -- during live coverage from 8-11 p.m. ET.
In primetime, NBC was the most-watched network, averaging
12.1 million viewers. It was
followed by Fox News, which had 11.5 million viewers
and ABC, which averaged 10 .5 million. CNN was fourth with 9.3 million viewers
in primetime, CBS was fifth with 7.9 million viewers, Fox was sixth with 4.9
million and MSNBC averaged 4.7 million viewers.
For full-night cable ratings (7 p.m.-2 p.m. ET), CNN had a
slight lead on Fox News.
FNC for its part was the only cable network to grow its audience from 2008 Election Night, as was CBS on
the broadcast side.