WeatherBug Upgrades View of the Elements

New Sony SNC-164 HD cameras replace lower-quality cams for local weather

Weather cams set up around a city have long been an
important tool for local broadcast stations because
they offer viewers a live look at breaking weather
events. But as many local stations launch HD newscasts,
the lower-quality video from these cameras
can offer a jarring contrast to the high-quality images
and graphics of their nightly newscasts.

In recent months, WeatherBug has been working
to fi x that problem by deploying Sony SNC-164 HD
cameras as part of its weather-monitoring network.
The company, which supplies meteorological
information, software, video from weather cams
and other services to around 55 television clients in
the U.S., is hoping to have 150 HD cameras installed
around the country in late 2012.

These cameras will supplement “what is already
the largest weather monitoring network in the country,”
with more than 1,500 cameras throughout the
U.S. supplying either live video or time lapse images,
notes Michael Alberghini, senior program manager
for WeatherBug Broadcast Services.

“More and more TV partners are looking to
improve camera images, and as more stations go to
HD, they are looking to improve the quality of images
they can control and offer,” notes Alberghini.

The WeatherBug offers software that allows
stations to control what those cameras are
shooting and to collect live video or images for
their newscasts.

These cameras can be used as a network of
weather cameras to show different conditions in
various parts of a city, or the stations can take feeds
from WeatherBug’s nationwide network to show
hurricanes, blizzards or other severe weather around
the country.