Trucking Toward a Turnaround?Optimism in improving economy means companies placing bets with more mobile units 9/27/2010 04:38:00 AM Eastern
September always marks the busiest time
of year for mobile production units, with the final weeks of Major League Baseball and the start
of college and professional football keeping crews and
trucks in high gear. But this month will see more trucks
than ever motoring into stadiums around the country,
thanks to an improving economy and increased demand
for high-definition production units.
“One of the reasons you are seeing so much more activity
this year is that people didn’t have the ability to
put new trucks out on the road last year,” says Mike Fernander,
president and general manager of NEP’s U.S. Mobile
Units, which this summer deployed two new trucks
dedicated to 3D production. “This year, people are more
comfortable making a commitment [to new trucks], and
there was some pent-up demand for new trucks.”
The deployment of a new generation of HD trucks
is good news, both for the amount of HD productions
viewers can expect and the quality of those productions.
“There are still a number of programmers that
want to take their shows to high-definition,” explains
Bob Lyon, president of Lyon Video, which launched a
new HD truck in August in time for the NFL season
and is planning to build another one in 2011.
“The combination of the aging of the original HD
fleet plus the number of events that are being televised
in HD made for an uptick in the marketplace this year,”
adds Game Creek Video President Pat Sullivan.
Too much of a good thing?
While all of the major providers of mobile production
units report being busier than ever, the number of new
trucks entering the market has also raised concerns
“I’m not sure there is a need for a lot more trucks,”
notes Philip Garvin, general manager of the Mobile TV
Group, which has launched one new HD truck this
year and is planning to roll out another in October.
“There is certainly a need for more trucks on some days
and some times of the year [like the fall]. But if we had
all the trucks that are needed for the maximum days,
there are going to be some people who have unused
trucks during the slowest times.”
As a result, companies are being cautious in terms of
expanding their fleet. “Although we are rolling out and
building new trucks, the total fleet size has not gone
up significantly,” with most of the new units replacing
older vehicles, NEP’s Fernander says.
Some of these new units represent a significant advance
in technology over first-generation HD trucks.
Lyon, for example, notes that his company’s newest
truck is “fully loaded to be upgraded to 3G” capable,
and that it has the largest Calrec audio mixer available
for improved sound.
Likewise, the two new HD production trucks that
Game Creek Video deployed this summer—one for
ESPN in July and another for YES Network in August—
are 3G-capable. This means that they will eventually
be able to handle the highest-quality HD format
currently available, 1080-line progressive scan at 60
frames per second, Sullivan notes.
While these new 3G trucks are easily adapted to 3D
production, the number of units dedicated to 3D remains
relatively limited. This summer, NEP rolled out
two trucks for 3D—its SS32, which is being used by
ESPN for its 3D channel, and an SS31 truck that was
built to service “a lot of the ad hoc business we were
seeing for 3D,” NEP’s Fernander notes. The SS31, he
adds, is currently “doing a lot of DirecTV events for