Survey: Roku the Most Used Streaming Media PlayerUsage outpaces the Apple TV, according to Parks Associates 8/14/2013 03:03:35 PM Eastern
Roku isn't the world's best-selling streaming media player, but it's the most used in the U.S., according to a new study from Parks Associates.
In a survey of 10,000 U.S. users conducted in the first quarter, Parks Associates found that, among homes with a streaming video media device, 37% primarily use the Roku, versus 24% for the Apple TV box, which both outpaced devices from Sony, TiVo, Netgear and Boxee, which was recently acquired by Samsung. Here's how the group stacked up:
Overall, the firm found that the number of U.S. homes with a streaming video media device has doubled since 2011, reaching 14% in 2013.