RCA Rolls Out Roku TV Models

Top-end of trio is a 50-inch model that carries a $499 MSRP

RCA has rolled out a new line of smart TVs that are powered by Roku’s operating system starting at $249.99

RCA, which announced its Roku agreement in April and is a brand owned by Technicolor, said there are three models in the new line led off by a 50-inch HD ($499 MSRP), as well as a 43-inch model ($379.99) and 32-inch ($249.99). They go on sale today at Walmart.com and Amazon.com, as well as in stores such as BJ’s, Brand Smart, and at ABC Appliances, Bi Mart, Cowboy Maloney, Evine and Shopko.

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The new line will support Roku’s lineup of 5,000 OTT “channels” that collectively offer about 500,000 movies and TV shows, they said. The models also include a TV tuner input for over-the-air TV channels, a way for users to create a Favorites Channel list, and a memory buffer that allows viewers to pause live broadcast TV.

Go to multichannel.com for more.