Panasonic Inks 3-D Sponsorship Deal For 'Avatar'

Pact to promote awareness for new 3-D-ready plasma TVs and Blu-ray 8/24/2009 02:02:00 AM Eastern

Secaucus, N.J. - Executives with Panasonic Consumer Electronics revealed Friday that it has signed a sponsorship deal for famed director James Cameron's forthcoming sci-fi 3-D feature film "Avatar."

Panasonic executives said they will use the sponsorship deal with 20th Century Fox to begin promoting awareness for new 3-D-ready plasma televisions and 3-D-enabled Blu-ray Disc players it plans to introduce in 2010.

To read the full story from TWICE, click here.

Want to read more stories like this?
Get our Free Newsletter Here!

VR 20/20

The Times Center, New York, NY