MTV Tees Up 'Video Music Awards' Multiscreen Tilt

Network to light up live streams, aggregated social feed in run-up to Sunday night's event 8/21/2013 11:04:15 AM Eastern

MTV will be hitting all screens and weaving in feeds from a handful of top social network as part of a five-day promotional run-up to  Sunday night's MTV Video Music Awards at the Barclays Center in Brooklyn.

The network will kick off  "VMA All Access" Wednesday at 4 p.m. ET with the launch of a broadband-powered live stream available on Web browsers (at, as well as smartphone and tablets apps and the Xbox 360.

The embedded video feed will feature a 24/7 mix of live and recorded programming, including celebrity interviews, and VMA-themed roundtables and music blocks.  On the day of the show, starting at noon ET, the feed will shift to a multi-camera view that will give visitors a chance to watch unscripted, pre-event action from 10 different camera angles.  On Sunday from 6 p.m. to 9 p.m. ET, MTV will run its Red Carpet Report alongside a selection of VOD clips.

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