Looking Beyond HD to 4KNext-generation tech cameras being tested for sports and primetime production 4/23/2012 12:00:00 AM Eastern
Product Slates for camera manufacturers
at this year’s NAB were increasingly
schizophrenic, with the launch of
a growing number of 4K cameras competing for
attention alongside the ongoing push to offer
smaller, less-expensive camcorders.
Even though it will probably be years before
4K signals make their way into homes,
a number of camera and lens makers were
demoing 4K equipment, an emerging digital
standard which offers four times the resolution
of 1080p high-definition.
Much of the early demand for these highend
cameras and lenses is coming from theatrical films, primetime production and sports.
ESPN is already experimenting with the Sony
F65 4K camera with 4K Fujinon lenses.
“We are seeing a lot more interest in 4K
lenses,” noted Thom Calabro, director of marketing
and product development, broadcast
and communication products at Fujinon.
Joseph Facchini, VP of media and production
services at Panasonic System Communications
Co. of North
America, said the company
is working to develop solutions
for a full 4K workflow.
“We will be offering more than
just a camera,” Facchini said.
Meanwhile, Canon launched
Cinema EOS C500, which
produces 4K video; a number
of new 4K lenses; and the EOS-
1DC Digital SLR. which records
“Theatrical film production
is an obvious use,
but we are seeing a lot of interest in high-end network and HBOtype
production for episodic television,”
noted Chuck Westfall, technical advisor,
Pro Engineering & Solutions Division,
At the other end of the spectrum, Panasonic,
Sony and JVC all brought new smaller camcorders
to market at NAB.
Sony, for example, introduced the PMW-100
handheld camcorder, which is the smallest
and lightest camera in the
XDCAM family at only 7
pounds, as well as a new
unveiled a number
of other cameras and
products, including the
new AG-HPX600, which
will be the lightest of its
P2 HD camcorders, as
well as the AG-AC160A
and AG-AC130A camcorders
in its AVCCAM