Designing for the Future: Graphics TechProviders see uptick in sales of systems to streamline work flows for multiplatform delivery 9/05/2011 12:01:00 AM Eastern
Demand remains hot for newer graphic systems
and systems that can streamline work flows for
multiplatform delivery, with all the major providers
pointing to a significant uptick in sales.
“If we hit another financial downturn all bets
are off, but for now, we are very optimistic,”
says Petter Ole Jakobsen, CTO of Vizrt, who
adds that the company’s second-quarter results
were some of the best in Vizrt’s history.
One key focus for Vizrt at IBC will be solutions
that help automate graphics for multiplatform
delivery. “Finding better ways to get all this
content to all these devices without adding
more people to the production chain is one of
the biggest headaches our customers face,”
Jakobsen also sees strong demand for the
company’s centralized graphic solutions, technologies
that allow people to better incorporate
social media feeds into their on-air broadcasters
and applications, leading to anchors controlling
graphics via an iPad.
“CNN pioneered touch screen graphic technology,
but now we are getting a lot of interest
in systems that allow people to do the same
thing from an iPad without investing heavily in a
multi-touch screen system,” he notes.
Chyron also saw a big bounce in sales during
the second quarter, thanks in part to its BlueNet
graphics work flow platform and cloud-based
Axis offering, which streamline work flows and
reduce costs of graphics creation, says Phil
Carmichael, vice president of product marketing
“There are a lot of places where there is less
staff being asked to pump out more graphics,
and they understand that collaboration in the
cloud and systems to share graphics are going
to be key to their future,” Carmichael says.
Ross Video has also seen growing demand
for its XPression graphics systems, which has
been used in a number of high-profile on-air
events, including the Academy Awards, the
Grammys, the Screen Actors Guild Awards, and
such shows as So You Think You Can Dance
and the Twitter feeds that were shown on The
Voice, notes Jeff Moore, executive VP of sales
and marketing at Ross Video. “We’ve seen an
increase of 300% in our XPression business over
the last year,” Moore says.
At IBC, a particular focus will also be on the
integration of XPression with Ross’ solutions that
make it easier to share graphics both within
a station and between different facilities in a
“We showed a prototype at NAB and have
just seen our fi rst deployment with Allbritton’s
stations,” says Moore.