Technology

CES: Is 2013 the Year 'TV Everywhere' Turns the Corner?

Panelists cite ad models and measurement (as usual) as stumbling blocks 1/09/2013 10:13:16 AM Eastern

Complete
Coverage: CES 2013

Las Vegas -- Expect TV Everywhere to become virtually
everywhere this year -- but in a familiar refrain for ad-supported networks,
the industry has yet to solve key issues surrounding advertising models and
measurement.

That was the sentiment among industry executives on a panel
here Tuesday at CES, the verbosely titled "The Television Ecosystem:
Programming, Pay Services, Advertising and Multiplatform Distribution - Revenue
and Strategies."

Jeremy Legg, Turner Broadcasting System senior VP, business development
and multiplatform distribution, said that to date "from a general TV Everywhere
perspective there haven't been enough networks" available via TV Everywhere to
enter the public consciousness. "That, I think, will come this year," he said.

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