Technology

CEA: Super Bowl Drives HDTV Sales

One in five say big game drove purchase of sets 1/31/2013 10:53:57 AM Eastern

It will come as no surprise to football fans, but a
just-released study from the Consumer Electronics Association found that 22% of
those surveyed said they bought an HDTV for the express purpose of watching the
Super Bowl.

The Sports & Technology Study also found that 79% of
those surveyed said they were football fans, with baseball sliding into second
at 53%.

"Sports events, namely the Super Bowl, continue to drive
significant TV sales every year," Kevin Tillmann, senior research analyst at
CEA, said in a statement. And that interest extends beyond the sets. "One
quarter of online U.S adults that subscribe to cable, satellite or
fiber-to-home television service currently pay extra to subscribe to a premium
sports package," he said.

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