CEA Study: 7% of U.S Homes Rely on Over-the-Air TV
Says gradual decrease in OTA-only homes justifies voluntary broadcast spectrum incentive auctions
By By Jeff Baumgartner, Multichannel News
About 7% of U.S. TV homes rely solely on over-the-air signals to get TV programming, the Consumer Electronics Association found in a phone survey of 1,009 adults. That's down 1% from the findings of a 2010 CEA study, the group said.
That’s also down a couple notches from a 2012 Nielsen study showing that 9% of all U.S. TV homes are over-the-air only, down from 16% in 2003.
“The vast majority of Americans no longer rely on over-the-air TV signals,” said CEA president and CEO Gary Shapiro, in a statement regarding the new study “Consumers have moved away in droves from traditional broadcast television thanks to a surge in programming alternatives available through wired and wireless broadband connections.”