Technology

Beyond the TV: Multiplatform and Cloud-Based Tech

Cisco, Digital Rapids, Chyron Among the Vendors at IBC2011 9/05/2011 12:01:00 AM Eastern

As broadcasters and multichannel providers
look to expand their multiplatform delivery
of content while controlling or cutting costs,
cloud-based solutions will be a particularly hot topic,
with Cisco, Digital Rapids, Chyron and a number of
other vendors interviewed by B&C pushing solutions.

“Pretty much the entire customer base is interested in
moving to cloud network and device strategies” to handle
the complexities of multiplatform delivery, which can require
encoding and formatting content for many different
types of devices, notes Ken Morse, CTO of Cisco Service
Provider Video Technology Group. At IBC, Cisco will be
offering a number of solutions for multiplatform delivery
and cloud-based technologies.

“Very similar to North America, there is a lot of interest
in Europe in the cloud as service providers like Sky in the
U.K. introduce a TV Everywhere product,” Morse adds.

Chyron launched its Axis cloud-based solution for
graphics four years ago in the U.S. At this year’s IBC, the
company will be launching its Axis World Graphics solution
into international markets. For the first time, Axis
will be able to support Unicode language recognition,
which means that it can be used with many different
languages around the world.

“We understand that Europe is different [than] the
U.S., where Axis has been very successful, but we really
think it is a game-changer,” notes Phil Carmichael,
VP of product marketing at Chyron. “Not only does
it move capital off the balance sheet and reduce costs,
but it makes their businesses more agile.”

At IBC, Digital Rapids will be launching a new version
of its high-volume media processing solution,
Transcode Manager 2.0, which the company believes
will provide a more simplified, automated approach
to transcoding and cloud-based solutions, while also
demonstrating its new Kayak platform.

“It really allows customers to take more control over
work flows and solve bigger problems with one system
that will allow them to better control capital and operational
costs,” says Brick Eksten, president and CTO
of Digital Rapids.

There will also be a number of launches
of new products to help with the multiplatform
delivery of content.

Thomson Video Networks, for example,
will be showing its ViBE VS7000
video system for the delivery of Web TV
and over-the-top services, notes Eric Gallier,
Thomson VP of marketing.

“Over-the-top service and convergent
media will be a hot topic at IBC,” Gallier
says. “With this product, we are supplying
superior picture quality.”

In early August, Harmonic launched
its ProMedia family of software solutions
to enable high-quality multi-screen video
services. The company also made some
significant additions to its Omneon Spectrum
media server product line, which
will be shown at IBC, according to Tom
Lattie, VP of product management.

Also at IBC, NDS will be showing its
newly launched VideoGuard Connect
digital rights management (DRM) product
that has been deployed at BSkyB in
the U.K. and DirecTV in the U.S. for TV
Everywhere-type services.

A major provider of conditional access
and DRM technologies, NDS
is billing VideoGuard as a nextgeneration
service that extends traditional pay-TV content
protection and security technologies from the TV to
multiplatform delivery.

“As operators face more competition from over-thetop
providers like Netflix and Amazon, VideoGuard
allows them to provide an over-the-top service to a
media-ready device at a security level equivalent to
broadcast,” notes Nigel Smith, VP and chief marketing
officer at NDS.

Also during the show, BlackArrow will be working
out of the NDS booth, demonstrating enhancements
to the BlackArrow Advanced Advertising System and
talking to international operators and programmers
about its work with Comcast and some other major
U.S. operators.

“We can now show that advanced advertising has
moved out of the laboratory and into the field,” says
Nick Toroiano, president of BlackArrow. “It will be our first IBC where we can talk about what we are doing
with operators.”

E-mail comments to gpwin@oregoncoast.com

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