'The Real' Sold in More Than 70% of U.S.

Warner Bros.’ new panel talk show, The Real, is now sold in more than 70% of the U.S. for next fall, said Ken Werner, president, and Rick Meril, executive VP and general sales manager of Warner Bros. Domestic Television Distribution on Monday.

“Our traditional station partners have joined the Fox Stations in embracing all of the excitement that is The Real,” said Werner in a statement.  “This year, more so than in most, there are limited opportunities for new shows and we are thrilled stations have selected The Real as their choice.”

The Real is hosted by a diverse panel of women including Tamar Braxton, Loni Love, Adrienne Bailon, Jeannie Mai and Tamera Mowry-Housley. Stations from the Cox, Sinclair, Gannett, Local TV, Meredith, Raycom, Media General, Gray, Sunbeam, Griffin and Schurz station groups have bought the show, which was acquired earlier by the Fox Owned Television Stations in major markets.

The Real came to market after a successful four-week test last summer on Fox-owned stations in seven markets, including WNYW New York, KTTV Los Angeles, WTTG Washington, D.C., WTXF Philadelphia, KSAZ Phoenix, KRIV Houston and WTVT Tampa.

Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.