WE tv, Oddcast Team Up to Promote BridezillasViral Plug for Fifth Season of Cable Network’s Reality Show to Use Oddcast’s 3-D Video Star Application 5/19/2008 03:02:00 AM Eastern
Starting Monday, the channel will encourage Web surfers to upload their own photos and personalize clips from the show by inserting their faces into them using Oddcast’s 3-D Video Star application.
Users can pick from a number of video clips of distraught and difficult brides from the show, and then use a customizable template -- hair, dress -- to put their face on their own bride character, which will be integrated into the video of their choice. They can even use a text-to-speech program to voice their own character.
The result becomes a personalized, viral plug for the show that can be embedded in social networks and blogs or e-mailed to friends.