Viewers Embrace the Chaotic Chrisley Family in Midseason Return

Canvs uncovers social trends around USA’s ‘Chrisley Knows Best’

The antics of Todd Chrisley and his family were back on air last night with a double header of USA Network’s Chrisley Knows Best after a summer hiatus. Canvs, the language analytics company, took a look at the Emotional Reactions (ERs) viewers expressed on Twitter (analyzing all tweets about the show captured by Nielsen) throughout season 4 so far.

In total, there have been 24,965 ERs across 14 episodes in season 4, which began on March 8 and went on hiatus June 14. Viewers overwhelmingly expressed “love” towards the series, with the sentiment being detected in 43.8% of all ERs. “Funny” was the second most expressed emotion (13.5%), followed by “excited” (12.7%) and “good” (11.4%). Chrisley Knows Best has been a popular show for USA this year. Since March 8, it’s the second-most emotionally reacted-to series on the network, surpassed only by Mr. Robot.

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The crazy-but-charming family aspect of this show is a large part of its appeal and “family” was cited in 6.6% of all ERs so far in season 4 with many fans saying they loved the Chrisley clan.   

During the episodes last night, one of the most tweeted-about moments came during a family trip to Hawaii where patriarch Todd Chrisley and wife Julie celebrated their 20th anniversary. Viewers were touched by the surprise vow renewal ceremony. “Beautiful” spiked, occurring in 11.6% of the ERs during this moment of the episode with many people applauding Todd for organizing the ceremony.