Univision: Unveils 20-Plus Shows, Some Homegrown

New studio key to Spanish-language broadcaster’s strategy 5/24/2010 12:01:00 AM Eastern

Univision offered a peek at 20-
plus new shows at its upfront
presentation, including the first
productions to hatch from Univision’s
new studio. Presenting from
Home of Jazz at Lincoln Center,
the Spanish-language network’s
newbies include five telenovelas,
two weekly series, two reality
programs, two variety shows,
and specials celebrating Mexico’s
bicentennial and the “biggest and
brightest” female entertainers.

“Today we celebrate Hispanic
consumers and the thriving
language that unites them.
Hispanics continue to choose
Spanish every day,” said Univision
President/CEO Joe Uva. “Every
marketer recognizes that the
U.S. Census findings will show
the new face of America, and
Univision is uniquely positioned
to help marketers maximize
their connection to this vibrant
consumer base.”

Univision also announced it
will air soccer, featuring the Mexican
national team.

The network created Univision
Studios late last year with an eye
toward owning more of its programming.
Univision Networks
President César Conde said the
studio enables Univision
to be a player in
production. “Univision
is exclusively able to offer audiences
the best content from our
international partners,” he said,
“and at the same time, complement
that success with the
most relevant content available
anywhere through our Univision
Studio productions, customized
for the U.S. Hispanic market.”

Telemundo presented its slate
in New York May 13, frequently
reminding attendees of its original

Univision’s rookie novelas
include Eva Luna, a “modern
love story” from the new studio
and Venevision. Univision
Studios and Endemol
are joining forces on the
reality newcomer Mira
Quién Baila
(Look Who’s
Dancing), while the new
studio and BETV partner on
the Survivor-esque reality
show Desafio: La Gran Batalla
(The Challenge: The Big Battle.)

Novelas from Televisa International
include Soy Tu Dueña (You
Belong to Me), Mar de Amor (Sea
of Love) and Zacatillo, Un Lugar en
Tu Corazón
(Zacatillo, a Place in
Your Heart).

Univision also announced four
new novelas and a batch of Hollywood
films on sister net TeleFutura,
and four of the breathless
nightly dramas on Galavisión.

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