TV Everywhere; Money: Sort of

Cable Show features much talk about innovation, less on monetization

WE GET IT. Pretty soon we are going to be able
to watch whatever we want, whenever we want.
Now if someone would please finally show us a
business model.

Attendees at The Cable Show in Los Angeles last week must
have felt a sinking sense of déjà vu, as one discussion with industry
bigwigs including Comcast’s Brian Roberts, CBS Corp.’s
Leslie Moonves and Time Warner’s Jeffrey Bewkes largely rehashed
the same concerns over financial viability that plagued
content creators and distributors at this time last year.

Moderated by a rather talkative former FCC chairman
Michael Powell, who has segued from the federal payroll to
Providence Equity Partners, the panel pondered the brave notso-
new world of alternative screens and whether the proliferation
of screens and technology presents a “great threat” or a
“great opportunity,” in Powell’s words.

To his credit, Roberts said it was neither.

“It’s reality,” he said. “So you’ve got to turn it into an opportunity.
In my opinion, video wants to be on any device,
anytime.” The key, Roberts added, is creating a business model
that consumers want to use and that allows all content providers
and distributors to get paid.

But Tom Rothman, chairman and CEO of Fox Filmed Entertainment
(the studio behind blockbuster Avatar), sounded
a contrary note, making a case for windowing. “I actually don’t
believe that it’s ultimately good for content creators and distributors
for everything to be everywhere all at once,” he said.
But Rothman added that effective windowing will continue to
be challenged by the plethora of distribution platforms.

Bewkes pointed out, as so many have before him, that video
content providers have learned plenty from the music industry.
But the issue is not to adapt to the mobile marketplace or die,
he said; it’s how you protect content and distribution so you
don’t kill your business.

“We all know that it’s possible to take every show and every
channel and put them on every screen in your home and
every screen in your pocket,” Bewkes said. “And it’s a huge
advance.”

But Bewkes cautioned that content indiscriminately disseminated
will only erode the bottom line, and he put out a “call to
action” to his colleagues and competitors in the industry: “Get
your VOD robust, get your interfaces stronger and better, and
bring them to your television systems, and then take the whole
thing and put it on broadband.”

And Moonves summed up the debate, getting the last—and
most pointed—word on the day. “Whenever they say it’s not
about the money, it’s about the money,” he said. “It’s what
keeps you up at night.”

And in the same vein, though at a separate discussion, William
Morris Endeavor’s Ari Emanuel suggested that fewer eyeballs
in general doesn’t matter if the ad dollars keep flowing
in. And he did so only as Ari Emanuel can. “Who gives a shit
about the ratings?” he said.

E-mail
comments to
mguthrie@
nbmedia.com
,
and follow her
on Twitter:
@MarisaGuthrie