Programming

'Today' Holds Off Katie Couric Week on 'GMA'

ABC morning show cuts margin with NBC in week of April 2 4/09/2012 03:04:00 PM Eastern

ABC's Good Morning
America
continued to trail NBC's Today
during Katie Couric's guest-hosting turn last week, though it did post smaller
margins with the number-one morning show than its season-to-date average.

For the week of April 2, GMA
drew 4.9 million total viewers to Today's
5.1 million viewers, a margin of 210,000 total viewers, according to Nielsen
data. In the key adults 25-54 demo, NBC lead with 2.14 million viewers over
ABC's 1.83 million, a margin of 306,000 viewers. Season-to-date, the margin
between GMA and Today is 501,000 total viewers and 437,000 viewers 25-54.

On Friday, the day that Matt Lauer confirmed he has signed a
new long-term deal to remain co-anchor of Today
,GMA trailed Today by 25,000 total viewers (4.694
million v. 4.719 million).

GMA
topped Today only once last week in total
viewers
, on Wednesday, April 4, and NBC still won out in the demo on that day.

 

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