TCA: CW's Pedowitz on Series' Renewal Chances, Pilots in ContentionNet president weighs in on future of 'Beauty,' 'Supernatural,' more 1/13/2013 01:39:44 PM Eastern
Pasadena, Calif. -- In The CW's first executive session at
the winter Television Critics Association press tour since 2007, CW president
Mark Pedowitz took his time on the stage to weigh in on the renewal chances of
some of the network's series as well as talk about projects n contention for
Pedowitz said The CW plans to pick up seven or eight pilots
this season, on par with the eight it picked up last year.
As for how the network's fall has gone, Pedwitz was asked to
respond to a somewhat derisive comment made by NBC Entertainment chairman Bob
Greenblatt last week that pointed out The CW's median age this season is 41,
far outside the network's target 18-34 demo.
"The strategy was to broaden out the 18-34. I'd like to
thank Bob Greenblatt for giving us a shout out for doing that," Pedowitz said.
"We did not anticipate that Emily Owens
would skew as old as it did and the fact that we're not tracking on-air for Arrow a younger audience. "
On the net's reality
The CW renewed two of last summer's reality series - Breaking Pointe and Oh Sit! despite tepid overnight ratings, which Pedowitz credited to
wanting to fill the schedule during the summer months.
"I said many times that we wanted to have more original
programming so the strategy goes to that," he said.
Pedowitz also pointed to Breaking
Pointe's large digital streaming presence, and felt that Oh Sit deserved a chance to build an
audience. He said the network will have announcements in the next couple of
weeks about additional reality series for summer.
On series' renewal
Supernatural: Pedowitz pointed to the fact that Supernatural has gained viewers in its
eighth season by airing after Arrow,
which is encouraging for its chances for a ninth season. "I think creatively
the show's in a good place and there's always a good chance of that."
Beauty and the Beast: "We're very pleased in terms of where
it's going creatively," Pedowitz said, of the rookie series noting that the
series is on par with where The Secret
Circle was in the timeslot in the fourth quarter last year. Asked why
Pedowitz was confident in Beauty
given that Secret Circle was canceled
after one season he said, "I believe the show has more growth potential in it,"
especially given the series' central love story.
Hart of Dixie: Pedowitz praised Hart of Dixie for "stand[ing] out there on a tough Tuesday night"
(the net failed to pick up a back order of its fellow Tuesday show, Emily Owens, M.D.) and noted its strong
performance on DVR and VOD.
Nikita: Pedowitz said the third season drama has actually been
doing better on Fridays since moving to 8 p.m. than it was at 9 p.m. "It's on
par with our expectations."
The Carrie Diaries: The CW's Sex and the City prequel series doesn't premiere until Monday, but
Pedowitz sees it as being able to fill the void left by Gossip Girl. "It's two different shows. I hope that The Carrie Diaries runs as long as Gossip Girl ran," he said. "We also believe
it's a coming of age story which is timeless."
On its pilots in
The Selection, the
Hunger Games-style project that was
passed on last season and redeveloped, is still in contention for a pilot
pick-up. "The script just came in, it's very well done."
Pedowitz is still waiting to see the script for The CW's
Wonder Woman project titled Amazon,
but he doesn't feel it will tread on the ground of David E. Kelley's Wonder
Woman script that was in development at NBC. "It's an origination story in the
sense that Smallville was an
origination story," he said. "I don't believe that was David's original
News broke last week that The CW is planning a Vampire Diaries spinoff based on the
Original family, which will air as a back-door pilot during TVD this season. "I'm a big believer if you have something
that's working find a way to get it on the air, this is a good way to get a
pilot done," Pedowitz said.