TCA: Albrecht: Starz to Reach Out to Hispanic Audiences

By R. Thomas Umstead
( Broadcasting & Cable )
published

Complete Coverage: TCA Winter Press Tour

Pasadena, Calif. – Having targeted African-American and female viewers with original content, Starz will reach out to Hispanic viewers with a number of new projects, Starz CEO Chris Albrecht said during the network’s Television Critics Association press tour session Friday.

Albrecht said the network will launch several Hispanic-targeted series based on popular Spanish-language stories in an effort to reach second generation, bilingual Hispanic viewers who watch premium channels.

Among the new shows are Maleficio, based on the popular Mexian production El Maleficio, said Albrecht. He added he hoped the shows would be a successful in reaching its target audiences as its most watched series Power has reached out to African-American viewers and Outlander brought in female viewers.

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R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.