Programming

Rachel Maddow Debuts Strong, Beats Larry King

MSNBC's The Rachel Maddow Show tops CNN's Larry King Live in debut but still trails Fox News Channel's Hannity & Colmes . 9/09/2008 08:54:00 AM Eastern

Rachel Maddow's inaugural show Monday night on MSNBC premiered with strong numbers, beating Larry King Live, CNN's top-rated regular program.

Rachel Maddow

At 9 p.m., The Rachel MaddowShow was watched by 1.54 million viewers (483,000 in news' target demographic of 25- to 54-year-olds), according to Nielsen Media Research. (To read an exclusive profile of Maddow from this week's issue of B&C, click here.)

A new installment of King, with Bob Woodward talking about his new book, was seen by 1.38 million viewers (383,000 in the demo).

Fox News Channel's Hannity & Colmes, the cable news leader at 9 p.m., was first in the time slot with 3.05 million viewers (845,000 in the demo).

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