Latest News
StackAdapt Adopts Data From Samba TV for Programmatic Campaigns
By Jon Lafayette published
New offering provides reach forecasting and incremental reach measurement
TCLtvPlus Adds Streaming Music Channels From Vevo
By Jon Lafayette published
Vevo Pop, Vevo Country, Vevo Hip Hop available to TCL smart-TV users
Clients of Independent Agencies Boost Programmatic Buying
By Jon Lafayette published
FreeWheel study finds impressions up 24% among smaller marketers
GroupM Names Toby Jenner as President, GroupM Clients
By Jon Lafayette published
Exec will continue at CEO of Wavemaker
Plex Geek Week Sale Offers 20% Off Plex Lifetime Pass
By Jon Lafayette published
Promotion ends on May 25, Geek Pride Day
Netflix Plots TV Takeover at Upfront Presentation
By Michael Malone published
New offerings include Kate Hudson basketball series, Will Ferrell golf movie and Christmas Day NFL action
Netflix To Launch In-House Advertising Tech Platform
By Jon Lafayette published
The Trade Desk, Google Display & Video 360 and Magnite join Microsoft handling programmatic sales
CNN Boss Mark Thompson’s Plan Includes More News in More Categories on More Devices (Upfronts)
By Jon Lafayette published
New verticals on business, tech, health, entertainment could attract sponsors
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