Programming

OnScreen Media Summit: 67% Of Cable Fare Is Original

CAB Boss Cunningham says $20 billion in programming outlays has boosted linear TV consumption 12/02/2008 06:46:00 AM Eastern

OnScreen Media Summit: Complete Coverage from Broadcasting & Cable and Multichannel News
Original cable TV programming continues to proliferate and now accounts for some two-thirds of what’s found on networks’ air.
Cabletelevision Advertising Bureau president and CEO Sean Cunningham, during his luncheon keynote address at the “B&C-Multichannel OnScreen Media Summit” here Tuesday afternoon, said that programmers have allocated $20 billion behind an array of original fare, which now accounts for 67% of what viewers find when they tune in cable networks.
Those outlays have helped keep linear TV ahead of the media curve that has increasingly resulted in content migrating to a multitude of screens. Cunningham said that while 2008 will see record video usage among new-media platforms, Americans are watching more of the original small screen than ever before. The CAB executive said that Americans are watching 33 hours of TV weekly, a total only eclipsed by their working or going to school, or another popular activity, sleeping.

Click here for the complete article on www.multichannel.com.

Want to read more stories like this?
Get our Free Newsletter Here!
September
October

VR 20/20

The Times Center, New York, NY