Programming

Nielsen C3 Rankings Not Much Different than Program Rankings

CSI Still Most-Watched Show During Premiere Week 10/16/2007 07:21:00 AM Eastern

Nielsen released C3 rankings for premiere week (Sept. 24-30) Tuesday, and the numbers were in line with what most industry watchers have been expecting: There was not a precipitous difference between program rankings and the rankings for commercials that run within the program.

CSI

CSI was the most-watched show of the week with a 23.76 million viewers. And the show’s commercial pods were also the most watched of the week, with 23.82 million viewers tuning in to the show’s commercials based on live viewing plus three days of digital-video-recorder playback.

The premiere of ABC’sDancing with the Stars was the second-most-watched program of the week in live viewing for the program (20.26 million) as well as C3 (19.86 million).

ABC’s Grey’s Anatomy came in at No. 3 in program rankings and C3 rankings, and a special Tuesday edition of Dancing with the Stars tied with Desperate Housewives round out the top five in program rankings. But the Tuesday edition of Dancing came in at No. 4 on the C3 rankings, followed by Desperate Housewives.

CBS had the most shows in the C3 top 25 with 13 compared with ABC’s seven, NBC’s four and one for Fox.

Nielsen did not release C3 ratings in the 18-49 demographic in the name of simplicity, the company said. The C3 data streams were nearly one year in the making and this year became the industry standard for writing business.

Scroll down to see full rankings.

BROADCAST COMMERCIAL RANKING 9/24/2007 - 9/30/2007
Rank Program Name Program Originator Telecast Count Duration HH Live+3 Commercial AA% HH Live+3 Commercial AA Proj (000)
1 CSI CBS 1 61 14.0 15,824
2 DANCING W/THE STARS-MON ABC 1 90 12.6 14,177
3 GREY'S ANATOMY-THU 9PM ABC 1 62 12.2 13,803
4 DANCING W/STARS SP-9/25 ABC 1 90 11.5 12,975
5 DESPERATE HOUSEWIVES ABC 1 61 11.2 12,619
6 WITHOUT A TRACE CBS 1 59 10.6 11,984
7 DANCING W/STARS RESULT SP ABC 1 60 10.5 11,888
8 HOUSE FOX 1 60 10.1 11,364
9 CSI: MIAMI CBS 1 60 9.6 10,776
10 PRIVATE PRACTICE ABC 1 61 9.1 10,305
11 NBC SUNDAY NIGHT FOOTBALL NBC 1 159 9.1 10,249
12 HEROES NBC 1 60 8.6 9,728
13 BROTHERS & SISTERS ABC 1 59 8.4 9,469
14 NCIS CBS 1 61 8.2 9,217
15 COLD CASE CBS 1 60 8.2 9,214
16 EXTREME MAKEOVER:HOME ED. ABC 1 60 8.2 9,199
17 TWO AND A HALF MEN CBS 1 30 7.9 8,945
18 BIONIC WOMAN NBC 1 60 7.9 8,860
19 CANE CBS 1 59 7.8 8,793
20 60 MINUTES CBS 1 90 7.8 8,791
21 CSI: NY CBS 1 60 7.7 8,685
22 CRIMINAL MINDS CBS 1 60 7.7 8,634
23 SURVIVOR: CHINA CBS 1 60 7.6 8,598
24 LAW AND ORDER:SVU NBC 1 60 7.4 8,359
25 RULES OF ENGAGEMENT CBS 1 30 7.3 8,234

BROADCAST COMMERCIAL RANKING 9/24/2007 - 9/30/2007
Rank Program Name Program Originator Telecast Count Duration Persons 2+ Live+3 Commercial AA% Persons 2+ Live+3 Commercial AA Proj (000)
1 CSI CBS 1 61 8.3 23,826
2 DANCING W/THE STARS-MON ABC 1 90 6.9 19,865
3 GREY'S ANATOMY-THU 9PM ABC 1 62 6.7 19,181
4 DESPERATE HOUSEWIVES ABC 1 61 6.1 17,492
5 DANCING W/STARS SP-9/25 ABC 1 90 6.1 17,463
6 HOUSE FOX 1 60 6.0 17,062
7 WITHOUT A TRACE CBS 1 59 5.7 16,230
8 DANCING W/STARS RESULT SP ABC 1 60 5.6 15,966
9 HEROES NBC 1 60 5.2 14,893
10 NBC SUNDAY NIGHT FOOTBALL NBC 1 159 5.1 14,480
11 CSI: MIAMI CBS 1 60 5.0 14,406
12 PRIVATE PRACTICE ABC 1 61 4.7 13,437
13 EXTREME MAKEOVER:HOME ED. ABC 1 60 4.6 13,143
14 NCIS CBS 1 61 4.5 12,945
15 BIONIC WOMAN NBC 1 60 4.5 12,883
16 COLD CASE CBS 1 60 4.5 12,860
17 SURVIVOR: CHINA CBS 1 60 4.5 12,841
18 TWO AND A HALF MEN CBS 1 30 4.4 12,718
19 BROTHERS & SISTERS ABC 1 59 4.2 12,156
20 CSI: NY CBS 1 60 4.2 12,063
21 CANE CBS 1 59 4.1 11,861
22 60 MINUTES CBS 1 90 4.1 11,841
23 CRIMINAL MINDS CBS 1 60 4.1 11,711
24 RULES OF ENGAGEMENT CBS 1 30 4.0 11,449
25 LAW AND ORDER:SVU NBC 1 60 3.9 11,169

Source: Nielsen Media Research

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