Nickelodeon, Ryan Seacrest To Create Kids-Targeted Game Show

By R. Thomas Umstead
( Broadcasting & Cable )
published

Nickelodeon will team with Ryan Seacrest to develop a new kids-targeted game show, the network announced Wednesday.

The series, Go Viral (working title), features kid contestants as they compete in elimination challenges revolving around viral videos. The 40-episode series is expected to premiere in Summer 2014, said network officials. 

"We're excited to be working with Ryan Seacrest Productions on this show that captures pop culture in an exciting new way for kids," said Russell Hicks, Nickelodeon's President of Content Development and Production in a statement.  "Nickelodeon has an undeniable track record in producing hit game shows and we are adapting the format to reflect the way kids consume content today."

For the full story go to Multichannel.com.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.