NBCU: Olympics Ads 90% Sold OutNBC Universal sets $1 billion revenue target for 2008 Beijing Olympic Games. 7/21/2008 04:10:00 AM Eastern
NBC Universal sold 90% of its advertising inventory for the upcoming Olympic Games in Beijing and said it is on pace for a record haul.
The programmer said it has a $1 billion revenue target.
NBC Sports & Olympics senior vice president of sales Seth Winter thinks NBC’s primetime coverage of Olympic trials for swimming, gymnastics and track and field helped to prime the advertising pump.
NBCU properties (including cable networks and NBCOlympics.com) will air an unprecedented 3,600 hours of Olympic coverage starting Aug. 8.