NBC Sports, Yahoo Partner on Multiplatform SeriesWill launch two series in August that will air across TV, Web 7/30/2013 11:53:09 AM Eastern
Sports Group and Yahoo Sports will launch two series next month that will air
across both TV and the Web, the companies announced Tuesday.
The two shows will feature talent from NBC and Yahoo Sports and build off the content
partnership the two companies agreed to back in December.
Premiering Thursday is Fantasy Football Live--Thursday Night!, which
is a weeknight version of Yahoo's Sunday Web show of the same name. The
half-hour series will air on the NBC Sports Network Thursdays at 6:30 p.m.,
followed by a digital-only version of the show at 7 p.m. The digital edition
will be available on both Yahoo and NBC Sports websites as well as on mobile.
NBC Sports' Eric Kuselias will host the TV version while Yahoo's Melanie
Collins helms the digital edition.
The second series, SportsDash with Yahoo Sports is an hour-long series
that will air at noon on NBCSN, followed by a 15-minute digital version at 1
p.m. SportsDash will combine Yahoo Sports Trends with social media data
to discuss the day's topics. Hosted by NBC Sports' Dave Briggs and Carolyn
Manno, the show will feature Yahoo's Adrian Wojnarowski, Pat Forde and Dan
Wetzel, as well as NBC Sports' Joe Posnanski. SportsDash debuts Aug. 19.
"Given the digital success we've already experienced with Yahoo Sports, we
are thrilled to be extending our strategic alliance to new heights with, not
one, but two new programs that cut across both linear and digital,"
said Rick Cordella, senior VP and GM, digital media, NBC Sports Group.
"The weekly program will tap into our combined fantasy football assets
that are second-to-none in the space, providing viewers with unparalleled
analysis. SportsDash will use cutting-edge technology to identify the
hottest topics in sports, and then will tap into our combined deep roster of
experts and insiders to bring viewers closer those stories."